How we guarantee our honey is pure and authentic

Every jar of Rowse honey is tested and tasted so you can enjoy nature’s goodness, just as the bees made it.

At Rowse, we go beyond industry standards. We test every single batch from every origin, every time.

Our in-house CLAS-approved lab, along with independent third-party testing in the UK, EU and New Zealand, ensures that only 100% pure, authentic honey carries the Rowse name.

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Arrival & Initial Checks

Before it even reaches us, the honey is carefully tested multiple times, and we review these results to ensure its quality and authenticity.

Then once it arrives at our site, our Quality Assurance (QA) team conducts organoleptic testing using their senses to check that it looks, smells, and tastes exactly as honey should.

We also test for authenticity, safety, and freshness before packing begins.

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Batch Testing

Every batch of honey goes through multiple analytical and sensory tests to ensure it meets Rowse’s strict standards and all UK regulations.

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Sensory Panels

Each batch is tasted twice, once just after packing, and again 24 hours later.

Our wider team also runs daily tasting panels (Monday–Friday) to maintain consistency and flavour quality.

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Finished Product Testing

Once packed, every batch is checked again to ensure Rowse quality in every jar.

a bottle of rowse runny honey

Runny Honey

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a bottle of rowse light & mild honey

Light & Mild Honey

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What we test for

At Rowse, we go above and beyond to ensure every jar of honey is pure, delicious and safe. From testing for pollen to screening for pesticides, we use carefully selected tests based on the origin and type of honey, so every batch receives exactly the right level of scrutiny. We leave no stone unturned in our pursuit of honey perfection.

Sugar Profile

What it measures

The balance of glucose, fructose and sucrose.

Why it matters

Confirms authenticity and helps predict crystallisation.

Foreign Enzymes

What it measures

Detects traces of sugar syrup adulteration.

Why it matters

Protects authenticity.

Pollen (Melissopalynology)

What it measures

Identifies pollen types and counts.

Why it matters

Verifies floral or geographical origin claims.

Methyl Anthranilate

What it measures

A marker found in citrus honeys.

Why it matters

Confirms Orange Blossom honey’s floral origin.

Electrical Conductivity

What it measures

Measures mineral content.

Why it matters

Confirms honey type (e.g., floral vs. honeydew).

Isotope Ratios

What it measures

They reveal the sources of sugar and protein in honey.

Why it matters

It ensures that the sugars are naturally occurring, not added.

Manuka MPI Markers

What it measures

Five specific chemical and DNA markers used to authenticate Manuka honey.

Why it matters

Ensure it's genuine Manuka honey and classify it as mono- or multifloral.

Manuka Unique Active Compounds

What it measures

Methylglyoxal (MGO), Leptosperin, Dihydroxyacetone (DHA) and Hydroxymethylfurfural (HMF).

Why it matters

Grades the potency of Manuka honey.

Diastase Activity

What it measures

A natural enzyme found in honey.

Why it matters

Indicates freshness and confirms the honey hasn’t been overheated.

HMF (Hydroxymethylfurfural)

What it measures

A compound that forms as honey ages or is overheated.

Why it matters

Low HMF = fresher honey.

Moisture

What it measures

Measures water content.

Why it matters

Keeps honey from fermenting and ensures a smooth texture.

Taste

What it measures

Assessed by trained QA experts.

Why it matters

Ensures every jar tastes just as nature intended.

Colour

What it measures

Visual grading from light to dark.

Why it matters

Reflects floral source and consistency.

Heavy Metals

What it measures

Lead, cadmium, mercury and arsenic.

Why it matters

Because even tiny amounts can affect your health.

Pesticides

What it measures

We screen test for over 800 pesticides.

Why it matters

Pesticides used in agriculture can contaminate nectar and pollen, harming bees and affecting honey quality.

Water Insoluble Solids

What it measures

Detects wax or hive particles.

Why it matters

Confirms purity and clarity.

Veterinary Residues

What it measures

Ensures no trace of substances used in animal health treatments.

Why it matters

Guarantees safety and compliance with EU food standards.

Sensory Testing

Every batch of Rowse honey is organoleptically tested, meaning our experts assess it by sight, smell and taste.

We test twice: once straight after bottling, and again once cooled, to ensure consistency.


Our daily tasting panels bring together team members from across Rowse to maintain the natural flavour our honey is known for.

Manuka: Verified at Every Step

Manuka honey is one of the most carefully verified honeys in the world. Every batch undergoes testing both in New Zealand and the UK to confirm its authenticity, purity and potency.
Map of New Zealand and the United Kingdom showing a dotted path connecting locations in both countries.

We’re proud to meet some of the most trusted and respected standards in food safety and quality.

We’re certified to the BRCGS Global Standard for Food Safety, a leading international benchmark. This ensures that every step of our production process meets rigorous hygiene, safety, and traceability requirements.

For our organic honey, we’re certified by the Soil Association, the UK’s most recognised organic body. This guarantees the honey comes from hives managed in line with strict organic and environmental standards. We have a range of organic products; see our product listing for more details.

Some of our honey products are certified kosher, meaning they meet the requirements of Jewish dietary law. This certification ensures they are suitable for kosher diets and have been prepared with care and integrity.

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